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View MoreBIC and Y.K. Almoayyed and Sons sign new partnership agreement.
BIC and Y.K. Almoayyed and Sons sign new partnership agreement.
Bahrain International Circuit (BIC), ‘The Home of Motorsport in the Middle East’, and Y.K. Almoayyed and Sons (YKA) announced today a new three-year partnership, with YKA continuing its role as Official Track Transportation and Official Experience Partner.
The deal continues the strong partnership between YKA and BIC, which was first established in 2021. As part of the agreement, YKA will supply a wide range of fleet vehicles to BIC for its operations which currently include models from its automotive portfolio, Nissan, Ford, Infiniti, JMC and Zeekr. Further, the partnership will continue to showcase YKA’s fleet of 4 x 4 vehicles in the Y.K. Off-Road Experience, which has become a hugely popular daily activity at BIC for customers and corporate experiences.
The partnership was confirmed in a signing ceremony held at the BIC premises in Sakhir. In attendance were BIC Chief Executive Shaikh Salman bin Isa Al Khalifa, YKA Chairman Mohammed Farouk Almoayyed, and several senior officials from both organizations.
The broad-ranging partnership offers significant benefits to both BIC and YKA, as BIC continues to expand its customer experiences with some of the leading worldwide car brands, and with YKA enjoying a major presence in one of international motorsport’s most celebrated tracks.
Mohammed Farouk Almoayyed, Chairman of Y.K. Almoayyed and Sons, said:
“We are delighted to extend our partnership with Bahrain International Circuit, reinforcing our commitment to supporting motorsport and automotive excellence in the region. Y.K. Almoayyed and Sons takes great pride in supplying a fleet of world-class vehicles that enhance BIC’s operations and customer experiences. We look forward to another successful chapter in our collaboration with BIC.”
Commenting on the deal, Shaikh Salman said:
“We are extremely proud to renew our partnership with Y.K. Almoayyed and Sons for a further three years. BIC and YKA share a passion to deliver the best automotive experiences. The broad range of car brands under YKA are ideally suited for the varied and demanding work we do at BIC, and we are also pleased to continue working together to deliver the Y.K. Off-Road Experience.
“I thank Mr. Mohammed Farouk Almoayyed and his entire team at YKA for their support and look forward to working together on a partnership that will deliver significant mutual benefit.”
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